Help Our Cause

Every year families across the UK face the unimaginable pain of being told they need to prepare for the birth of a baby that has died. When this happens, the right support at the right time can make a world of difference in helping to reduce trauma and to take some control of the situation.

That’s why we created The Ellie’s Gift app - a free app that supports families from the very start.

The Ellie’s Gift app is the UK’s first baby loss support app developed in loving memory of our beautiful daughter, Ellie. It was created to provide compassionate, practical support for families before, during, and after baby loss, so no one has to navigate this journey alone.

The app offers:

Easy‑to‑understand guidance about what to expect.

Tools and planning checklists to help prepare for hospital stays.

Relaxation and mindfulness techniques to support emotional wellbeing. Video and MP3 resources to help families cope through the most difficult moments.

It’s simple to access available on smartphones, tablets, or computers whenever and wherever families need help.

We believe that compassionate support shouldn’t stop when medical care ends, and that every parent deserves access to strong emotional, practical, and professional‑endorsed resources during baby loss. The work we do is already endorsed and supported by NHS professionals and specialists.

Why We Need Your Help

We are a small UK not‑for‑profit Community Interest Company (CIC), and your donations go directly into:

Keeping the Ellie’s Gift app updated, running and free for families in need.

Expanding support tools like downloadable resources and mindfulness content.

Funding hospital liaison support staff so the app can be embedded into the places where families will see it as we cant rely on social media alone.

Every donation helps us ensure that when parents face the darkest moments of their lives, they can open their phone and find support that is not overwhelming and that delivers care that is based on real lived experience.